Awesome clients saying awesome things


It's a privilege having Jeff as my coach. Jeff is a fantastic motivator and his positivity is contagious. I have achieved better results from Jeff than I have from any other fitness coach I have had in the past. I lost a few pounds whilst gaining muscle without me even knowing it.

Jeff incorporates nutrition as well as fitness in our sessions. To be more specific, he has taught me to create habits that are now a part of my lifestyle and he demonstrates workouts so well and corrects my form so that I can take and do on my own at home.

For over 15 years I have always struggled to lose weight, eat right and get fit. I never was able to maintain it or lose weight without putting it all back on. Ever since meeting Jeff, we have created habits that are now moulded in my daily lifestyle from the minute I wake up. He has helped me balance my life in way that I haven't had to "diet" or exercise every single day just to get results. Instead, I see Jeff twice a week, stick to my habits, still enjoying life. I'm not constantly afraid to eat out, I don't feel as guilty every time I have chocolate, and I don't weigh myself every single morning anymore.

Jeff is a fitness and nutrition geek at heart, funny, and very fun to train with. He just makes exercise and conversations about food and nutrition so enjoyable. He is the kindest most genuine coach I have ever had. Thank you Jeff, you are the best!


What can I say about Jeff? He's the last Jedi of personal training, showing you and your body how to use the good side of the Force. He's the real deal amid a Black Friday volley of hucksters, and the best value for your investment in training.

Jeff is going to challenge you physically, but where you are at and how to get where you want to be. Jeff is going to challenge your habits, but in a gentle and approachable way, not in a scary drill sergeant way. Jeff is *definitely* going to make you sweat, but in new and interesting ways that keep you engaged and, I suspect, keep him amused. Whether you are a scared newbie (like I was) or a serious athlete trying to hit a specific goal, Jeff can help you out.

I worked with Jeff for a year in San Francisco, before New York stole him away from us. I met PRs I never thought I'd see (heck, I never thought I'd use the acronym "PR"). I'll never be the same, and I appreciate his ability to motivate and teach concurrently. If you have any opportunity to work with Jeff, I would not pass it up for a second. His schedule is going to be full in a blink, and you are lucky to work with him!


I highly recommend Jeff Morton as a motivating, effective personal trainer. Gyms and training were new to me, and now my family and friends applaud my commitment to being at the gym with Jeff three times a week.

Jeff has thoughtfully tailored a routine for my needs and abilities. He changes it up to keep it fun and challenging. My training has increased my mobility, strength and confidence.

Jeff stays well-informed about nutrition and healthful eating, and offers great ideas to help me eat healthier and stick with it. I'm down a pants size!

Want to train with me?


I offer a variety of services, both remote and local (though I am based in San Francisco). Fill out this super short form and I'll get back to you within 24 hours! I'm more than excited to get to know your goals and help you fulfil them.

Apply for Consultation